Social Media experts shared top insights at #Engage2013 conference
Tracking Twitter Trends on a daily basis is a truly worthwhile activity because you never know what insightful information you can stumble upon and how it can add value to your business growth. A highly interactive and trending Twitter topic occurred on the 23rd April, which streamed live the best practice from PR and marketing field.
On that day a social media conference Engage 2013 took place in London and generated buzz nationally and even worldwide with key speakers from companies such as Twitter, Nestlé, KLM, SAB Miller and Adobe.
The industry experts presented useful case studies and shared data on how to use social media for maximum effectiveness. The overall goal of the conference was to engage and inspire attendees to cope with struggle when it comes to social media strategy. It was a real learning experience for attendees and below we have summarised the highlights and insights from the key speakers.
Pete Blackshaw, Global Head of Digital & Social Media at Nestlé, pointed out that listening, engaging and inspiring are three main ways of utilising social media for the business growth. The right analytical and measurement tool is also a paramount aspect of any social media strategy. These tools help companies to increase listening skills and understand the customer’s demand.
The Head of Social Strategy at Adobe, EMEA, Jeremy Waite discussed the challenges that small and big companies face when creating an online strategy. Jeremy highlighted an importance to build all social media activity on a solid strategy and to help with that, Adobe introduced the “Like Cycle”. Jeremy also explained that not every Like is important as 98.6% of fans who Like a brand page may never return.
Source: http://www.slideshare.net/jeremywaite/social-bakers-adobe-likecycle
The speaker suggested that social media is not a platform anymore since it becomes more integrated into an organisation. Today’s customers are developing so fast on social media, so brands need to catch up with that and find more innovative ways to connect with their audience.
By Emma Urjasova, PR intern
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