Case Studies and Testimonials
The Challenge
The North’s leading motor dealership group, RRG currently owns 25 dealerships including franchises in Toyota, Kia, Lexus, Toyota, Mazda, Peugeot, Suzuki, and most recently Nissan. Charged by its Japanese owners, the Marubeni Corporation, RRG is currently putting plans in place to double the size of the business by 2015. In tandem with the rolling out of these business plans, Forevergreen PR was tasked with growing the group’s profile and increasing stakeholder engagement.
Our Work
Raising awareness of RRG Group’s reputation as a quality provider of new and used cars across the North, we profiled the group through traditional and social media strategies as a reputable business with a commitment to investing in local values, the local economy, and customer satisfaction. Centred on a campaign around RRG’s 45th anniversary, media coverage was garnered through the arrangement of test drives with new flagship releases including the Toyota GT86, and through the creation of transparent business stories surrounding the group’s expansion announcement.
Outside of the expansion, further work involved CSR and sporting activities including sponsorship of Olympic long jump hopeful Abigail Irozuru, fundraising for The Christie and Pudsey, as well as supporting a local breast cancer group – Paddlers for Life – and sponsorship of kit for local sports clubs. Internal communications have also been enhanced with a new-look internal newsletter, and ongoing social media engagement helps to raise the profile of RRG and its customers.
Results
Over a nine month period Forevergreen PR monitored over 130 clippings with an estimated equivalent advertising value of almost £300,000 across local and regional business, lifestyle and trade publications.
Lollicakes – Selfridges Launch
Manchester-based Lollicakes, the UK’s first provider of the cake-pop trend, signed an exclusive deal with Selfridges to provide its baked goodies in-store.
What we did:
- Secured coverage in local lifestyle publication Living Edge magazine and a double-page Lifestyle feature in the Manchester Evening News (MEN)
- Generated on-air mentions on the Capital FM, Manchester breakfast show
- Participated in complimentary activities including the MEN Diary Party
Ni’elle Beauty – Launch Event (http://www.nielle.co.uk/)
The creation of ex Wag Naomi Brown and her business partner and leading local skin expert, Danielle Rogers, Ni’elle is the first of a chain of specialist cosmeceutical skincare and beauty clinics opening across the North West.
What we did:
- Created a launch event with local VIPs
- Secured media coverage in local lifestyle publications Cheshire Life and Living Edge, and a health and beauty review on Manchester Confidential
- Worked with MEN CityLife to develop an online competition
- Created Ni’elle’s website copy
- Came up with the clinic’s strapline: Science. Beauty. You
I thoroughly enjoy working with Tania whenever I have a PR brief for her. Whether it’s as simple as writing press releases, or securing coverage, or coming up with ideas to ensure we gain maximum publicity, Tania always delivers. Not only that, she lacks the usual “fluff” is straight talking, works quickly and gets on with the task. She is also a very calming and reassuring influence. I’d love to work with her again.
http://acquirenewbusiness.co.uk/
Thank you for everything you have done to help make my first book the best it can be. I just wanted you to know that I was very happy with the editing, and your skills, dedication, and professionalism have certainly helped to make Connecting to Your Inner Light a bestseller. You have managed to keep “my voice” and “my energy” during your editing. You are easy to work with and you truly understand the concepts the author wants to get across.
Thank you so much for all of the invaluable assistance you provided with your skills in proofreading, editing, and copywriting on my cookbooks. I would be happy to endorse your work and to encourage others to have the confidence and trust in you that I have for your skills in doing this type of work.
I’ve had the privilege to work with Tania on a number of client accounts and I have always found her to be an excellent communications professional. Tania has extensive expertise and she prides herself on developing a deep knowledge of her clients in order to become a valuable extension of their team. When it comes to generating media coverage her briefings are always excellent and the contacts she gives, always relevant – it’s clear she has a passion for her job and her vibrant personality means our work together is always great fun!
I worked with Tania for a number of years in Dubai. She is a highly motivated professional, with an attention to detail and personal approach that is an enormous asset to any team or project. She complements this with a great sense of humour. I would recommend her support, wholeheartedly.
Tania and I worked closely on a major MNC across the Gulf region. A true PR professional, Tania is wholly focused on delivering value to the client. Always calm in a crisis and creative when it matters. I enjoyed working alongside her and would very much like to do so again.
